Invisible Influence is a book with the power to transform the way we see ourselves and our place in the world. ” —Arianna Huffington, author of Thrive “ Jonah Berger has done it again: Written a fascinating book that brims with ideas and tools for how to think about the world. ” . Invisible Influence - Wharton School Press. Invisible Influence. The Hidden Forces that Shape Behavior. Jonah Berger. Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat—in his latest New York Times bestseller that is a “rare business book that’s both . Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals/5().
Following the success of his best-selling book, Contagious: Why Things Catch On (), marketing professor Jonah Berger of the Wharton School at the University of Pennsylvania, has published Invisible Influence: The Hidden Forces that Shape Behavior (). A work that looks at the social forces that guide our thoughts and actions. In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. "Jonah Berger has done it again: written a fascinating book that brims with ideas and tools for how to think about the world." —Charles Duhigg, author of The Power of Habit. Rate this book. Clear rating. 1 of 5 stars 2 of 5 stars 3 of 5 stars 4 of 5 stars 5 of 5 stars. Invisible Influence: The Hidden Forces that Shape Behavior (Kindle Edition) Published June 14th by Simon Schuster. Kindle Edition, pages. Author (s).
Invisible Influence is a book with the power to transform the way we see ourselves and our place in the world. ” —Arianna Huffington, author of Thrive “ Jonah Berger has done it again: Written a fascinating book that brims with ideas and tools for how to think about the world. ” —Charles Duhigg, author of The Power of Habit. Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. In his surprising and compelling Invisible Influence, Jonah Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals. By understanding how social influence works, we can decide when to resist and when to embrace it - and how we can use this knowledge to make better-informed decisions and exercise more control over our own behavior.
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